Campaign review · September 2026 · Private link
Everything for the Knife Program campaign in one place: the Meta ad set, the landing page the ads send restaurant owners to, the exact Ads Manager copy, and a copy deck with every sentence that needs your yes. Every fact comes from baysharpening.com or your Google listing. Every photo comes from your own shop videos.
Your belt grinder beside the headline (above it in the square, tall and story sizes, to the right in the wide ad), with the promise from your Culinary page: two sets of knives, exchanged on the rotation the kitchen chooses.




Shows one way the exchange could run: Set A and Set B trading places on a four week rotation, the one most restaurants choose. On hold until you answer question 2. Your website says two sets and a four week rotation, but not exactly how an exchange works, so this concept doesn't run until that's confirmed.




The landing page as a five-card swipe: the promise, two sets, the frequency, the seasons, then the quote.





Scroll the strip to see the cards in order.
The text that goes around the images in Ads Manager, built from your own website sentences. Every new line is in the copy deck below.
Sharp knives on your line, on your schedule.
The Culinary Knife Program provides two sets of knives dedicated to your restaurant. You choose the replacement frequency. Most restaurants work on a four week rotation.
For commercial kitchens, restaurants and supermarkets from Manitoulin Island to North Bay. Get a quote for your kitchen.
Exchanges can be modified depending on the season, or suspended when the restaurant is closed or slows down.
Each knife program is designed to meet your needs, and can be adapted to the kitchen, the season and changes in your business.
Sudbury based, over 30 years in the sharpening business. Get a quote for your kitchen.
Sharper knives are safer knives.
The knives stay sharper longer, increasing productivity and reducing potential injuries, and your kitchen needs to carry fewer knives. We take the time to educate staff on proper care of the knives between regular visits.
Get a quote for your kitchen.
Description Serving Manitoulin Island to North Bay.
Button Get Quote
Carousel every card links to the landing page.
Where every ad lands. The promise first, then how the program runs, why a knife program, your shop, your Google reviews, the questions owners ask, and the quote form.
These decide what the page and the ads can say. Nothing is guessed; where we don't know, the page says less.
Every heading, label, button and sentence that is new or shortened, across the page, the ads and Ads Manager, with its source. Mark Approve, Edit or Remove and send it back. Anything not listed is word for word from baysharpening.com, a Google review, or your address and phone number.
| Where | Sentence as it publishes | Source | Note |
|---|---|---|---|
| Name | "Culinary Knife Program", spelled "Program" everywhere. | Your Culinary page heading. The site concept used "Programme". | Approve |
| Page hero, ads A, card 1 | Sharp knives on your line, on your schedule. | New headline, built from "you choose the replacement frequency" and "we will work around your schedule, not ours" | Approve / Edit |
| Page hero | Two sets of knives dedicated to your restaurant, exchanged on the rotation you choose. For commercial kitchens, restaurants and supermarkets from Manitoulin Island to North Bay. | Culinary page, shortened | Approve, question 3 |
| Ads A (all four) | Two sets of knives dedicated to your restaurant, exchanged on the rotation you choose. (The wide ad stops after "restaurant".) | Culinary page, shortened | Approve |
| Buttons | Get a quote · Get a quote for your kitchen · Call 705-691-0802 · Call the shop · Request my quote | New | Approve / Edit |
| Hero rail | 30+ years, in the sharpening business · 4.9 on Google, from 28 reviews · Sudbury based, a local Northern Ontario business · 4 weeks, the rotation most restaurants choose | About page, Google listing (15 Sept 2026), Culinary page | Approve, question 8 |
| Page | Let us take the knives off your plate. | New heading | Approve / Edit |
| Page | A knife program is built to eliminate the inconvenience of purchasing, sharpening and replacing equipment and blades, so ownership can focus on training, guest service and cooking. | Culinary page, two sentences shortened | Approve / Edit |
| Page | Two sets of knives dedicated to your restaurant · Exchanged on the rotation you choose · Extra services when your kitchen needs them | Culinary page, shortened. "when your kitchen needs them" is new. | Approve / Edit |
| How it works | How the program works. Each knife program is designed to meet your needs, and adapts to the kitchen, the season and changes in your business. | New heading. Sentence from the Culinary page, shortened. | Approve |
| How it works, step 1 | We design it around your kitchen. Tell us how your kitchen runs. We set up a program for your restaurant, not a one-size plan. | New, built from "each knife program is designed to meet your needs" | Approve / Edit |
| How it works, steps 2 to 4 | You choose the frequency · Two sets, exchanged · Adjust with the season. The text under each is your Culinary page (frequency, two sets, seasons) and About page ("tailored times, days and frequency", "we will work around your schedule, not ours"), shortened. | New titles, your sentences | Approve / Edit |
| Rotation chart (page) | Example: a four week rotation · the most common choice · Weeks 1 to 4, 5 to 8, 9 to 12 · Set A, Set B · In your kitchen, Exchanged · Illustration only. You choose the frequency, and it can change with the season. | New, drawn from the Culinary page | Question 2 |
| Concept B ads | Two sets of knives. One rotation you choose. The same chart, with "In kitchen" and "Wk 1 to 4" labels. Example: a four week rotation. | New | On hold, question 2 |
| Why a knife program | Why a knife program. Sharper knives are safer knives. Titles: Sharper for longer · Fewer knives to carry · Staff shown proper care · Local and seasonal. The text under each title is your About and Culinary wording, shortened. | New heading and titles | Approve / Edit |
| Extras | More than the two sets. Extra services can be added to your program. Chef-owned knives · Meat slicing blades · Food processor blades · Equipment for special events | New heading and sentence. The four items are from the Culinary page. | Approve / Edit |
| Shop band | Over 30 years in the sharpening business. Authorized Wüsthof dealer. 664 Lasalle Blvd, Sudbury | About page, the dealer logos on your site, your address | Approve |
| Reviews | What customers say. Google reviews of the Sudbury shop. 28 Google reviews. Rating and reviews as shown on Google, September 2026. | New labels. The heading is from the site concept. | Approve |
| Reviews | A Joseph, Derek Conrad and Brooke Lehman, word for word. Where a review is shortened, the cut is marked with … | Google, pulled 15 Sept 2026 | For information. None of them mentions the Knife Program, and the page doesn't suggest they do. |
| FAQ | Questions kitchens ask. Anything else, call the Sudbury shop at 705-691-0802. | New | Approve / Edit |
| FAQ questions | What do we get? · How often are the knives exchanged? · What happens when we close or slow down for the season? · Can you sharpen our chefs' own knives too? · Where do you service? | New questions. The answers are your Culinary page wording, shortened. | Approve / Edit |
| FAQ, cost | What does it cost? Every program is built around your kitchen, so pricing comes as a quote. Knives that need replacing because they were lost or stolen are charged back at our cost plus 20%, across the board. | First sentence new. Second from the About page. | Questions 1 and 4 |
| Form | Get a quote for your kitchen. Tell us a little about your kitchen and we will get back to you. Or call the shop. | New | Approve / Edit |
| Form fields | Your name · Business name · Phone · Email · Type of business (Restaurant, Commercial kitchen, Supermarket, Other) · Town or city · About your kitchen (optional), with the hint "How many cooks, how often you close for the season, anything we should know" | New. Business types from the Culinary page. | Approve / Edit |
| Form | I agree to be contacted by Bay Sharpening about my quote by phone or email. I can unsubscribe at any time. See the privacy policy. Bay Sharpening, 664 Lasalle Blvd, Sudbury, ON P3A 1X4. | New. Required for consent under Canada's anti-spam law. | Approve |
| Form | We will get back to you as soon as possible. | Your website form | Approve |
| Carousel | Card 1: For commercial kitchens, restaurants and supermarkets. · Card 2: Two sets, dedicated to your restaurant. Exchanged on the rotation you choose. · Card 3: You choose the frequency. Most restaurants work on a four week rotation. · Card 4: Adjust with the season. Exchanges can be modified, or suspended when the restaurant is closed or slows down. · Card 5: Get a quote for your kitchen. Serving Manitoulin Island to North Bay. | New headlines. The lines under them are Culinary page wording, shortened. | Approve / Edit, question 3 |
| Ad label | Culinary Knife Program · Sudbury (Concept A and card 1) | New | Approve |
| Ads Manager, primary text A | The Culinary Knife Program provides two sets of knives dedicated to your restaurant. You choose the replacement frequency. Most restaurants work on a four week rotation. For commercial kitchens, restaurants and supermarkets from Manitoulin Island to North Bay. | Culinary page, lightly reworded | Approve, question 3 |
| Ads Manager, primary text B | Each knife program is designed to meet your needs, and can be adapted to the kitchen, the season and changes in your business. Sudbury based, over 30 years in the sharpening business. | Culinary and About pages, shortened | Approve |
| Ads Manager, primary text C | The knives stay sharper longer, increasing productivity and reducing potential injuries, and your kitchen needs to carry fewer knives. We take the time to educate staff on proper care of the knives between regular visits. | About page, two points joined | Approve |
| Ads Manager | Every primary text ends: Get a quote for your kitchen. Headlines: Sharp Knives, On Your Schedule · Two Sets of Knives, One Rotation · Culinary Knife Program, Sudbury · Get a Quote for Your Kitchen. Description: Serving Manitoulin Island to North Bay. Button: Get Quote. | New | Approve / Edit, question 3 |
| Browser tab and search snippet | Culinary Knife Program | Bay Sharpening, Sudbury. Two sets of knives dedicated to your restaurant, exchanged on the rotation you choose. Serving commercial kitchens, restaurants and supermarkets from Manitoulin Island to North Bay. | Culinary page, shortened. The page is hidden from search until launch. | Approve, question 3 |
| Photos | Belt grinder, blade close-up, two frames at the belt grinder, honing machine, bench grinder sparks. | Frames from your own shop videos on baysharpening.com | Confirm you're happy with these. Nobody in them is named. |
| Item | State | Waiting on |
|---|---|---|
| Landing page | Built. The form is preview-only. | Answers to the questions and copy deck sign-off, then the form connects at launch |
| Concept A, four placements | Finished | Sign-off, and question 3 before targeting |
| Concept B, four placements | Finished, on hold | Question 2, then sign-off |
| Carousel, five cards | Finished | Sign-off, and question 3 for card 5 |
| Ads Manager copy | Ready | Sign-off and question 3, then ad account access to load |
| Short video for Reels | Not in this round | Your go-ahead. It would be cut from your shop footage. |
| Photography | Recommended | A few photos of the program knife sets in a real kitchen would lift every ad |
| Live page | Preview on this private link | Decide where the page lives at launch (a page on your website is the simplest) |